The Simplest Online Guide To
Shooting Short-Form
Social Media Videos
For Busy, Non-Techie Business Owners
The Simplest Online Guide To
Shooting Short-Form
Social Media Videos
For Busy, Non-Techie Business Owners
Lost in all the:
Social media gurus? Viral hacks? New platforms? Complex editing softwares? Lights? Microphones? Trends online?
Lost in all the:
Social media gurus? Viral hacks? New platforms? Complex editing softwares? Lights? Microphones? Trends online?
Growing Your Following Isn't About Hacks, Strategies, and Hashtags
It's Just About Making Content People Want to Watch
Your Phone Is the Most Valuable Assett You Own as A Business Owner
You Can Reach Thousands Online Without Becoming a Filmmaking Expert - you just need a few hours a month
Growing Your Following Isn't About Hacks, Strategies,
and Hashtags
It's Just About Making Content People Want to Watch
Your Phone Is the Most Valuable Asset You Own as A Business Owner
You Can Reach Thousands Online Without Becoming a Filmmaking Expert - you just need a few hours a month
Go From Knowing Nothing About Social Media to Posting Basic, Viral Videos Every Day
What's Inside Our 1 Day Online Experience?
Morning Session (3 Hours): Developing YOUR Strategy to Grow Online
The Platforms You Should Be On and What To Post on Each
Where should I be posting content?
35 Minutes
7 Lessons
5 Summary Guides
Section 1: Understanding Platforms
The 5 Benefits of Posting on Social Media
The 3 Differences Between Short & Long Form Content
Understanding Long-Form Content on YouTube and Facebook
Understanding Short-Form Content on TikTok, Instagram/Facebook Reels, and YouTube Shorts
Integrating Video Content With Existing Social Media Strategies
10 Steps to Decide Where/How to Film Content for Your Business
BONUS: Creators to Follow And Learn From
How Algorithms Work + Viral Content Reaches Millions
How Do I Get My Content Seen?
45 Minutes
9 Lessons
8 Visual Guides
Section 2: Undestanding Algorithms
What Are Algorithms and Why Social Media Platforms Have Them
Identifying and Building a Loyal Fanbase
The Difference Between Long-Form and Short-Form Algorithms
5 Pros and Cons of Viral Content
Three-Step Checklist to Making Viral Content
5 Pros and Cons of Local Content
Eight Effective Strategies for Local Content
How to Identify Which Trends to Follow
BONUS: Stay up to Date on Algorithm Changes and Trends
Developing Your Unique Content Strategy
How to I Become A Digital Mayor?
90 Minutes
11 Lessons
3 Worksheets/Planners
Section 3: Strategy Planning
You Are The Show: Identifying Your Voice to Conquer Your Niche of One
10 Questions to Identify Your Expertise & Experience (with worksheet)
10 Questions to Identify Your Ideal Follower & What Content They Watch (with worksheet)
Save Time By Scripting Short And Long-Form Content Together
The Simple 3 Step Framework to Scripting Short-Form Content
The Simple 5 Step Framework to Scripting Short-Form Content
50 Short-Form Content Ideas To Use When Brainstorming (with downloadable PDF)
25 Short-Form Content Ideas to Use When Brainstorming (with downloadable PDF)
Creating Your Monthly Content Calendar (with template)
Afternoon Session (4 Hours): Shooting YOUR Content From Beginning to End
Shooting Content On Your Phone
How Do I Get My Content Seen?
3 Hours
10 Lessons
3 Guided, Hands-On Exercises
Section 5: Shooting Content
How to Maximize Your Phone's Native Camera App
How to Frame Shots on Your Phone
How to Use Natural Lighting On Your Phone
How to Sound Natural and Confident On Camera
What is A-Roll and How to Film It
What is B-Roll and How to Film It
Exercise: Reacting to News Headlines Using TikTok Green Screen
Exercise: Creating a "3 Tips To _" For Your Industry
Exercise: Creating a "Walk and Talk Storytime" Video
Exercise: Filming a "Day in the Life" Video
BONUS: Filming Event Videos
BONUS: 5 Viral Trends to Film
Basic Edits and Posting Content
How to I Become A Digital Mayor?
60 Minutes
16 Lessons
3 Guided, Hands-On Exercises
Section 6: Editing/Posting
How to Use the Best Free & Super Simple Editing App
How to Add Engaging Subtitles/Captions
Finding Music to Use On Your Videos
How to Import/Select Footage
What to Edit Out and What to Keep In a Video
Exercise: Editing Your "3 Tips" Video
Exercise: Editing Your "Walk and Talk Storytime" Video
Exercise: Editing Your "Day in the Life" Video
Exporting Your Videos
Creating Engaging Captions
Creating Visual Thumbnails
Posting Long-Form Content on YouTube and Facebook
Posting Short-Form Content on YouTube, TikTok, Instagram, and Facebook
How to Engage with Your Followers
Dealing with Hate Online
Social Media Schedulers to Consider Using
(Optional) Gear You Might Need
Do I Need To Buy Any Gear?
45 Minutes
7 Lessons
5 Summary Guides
Section 4: Additional Gear
Why You Only NEED Your Phone to Start
5 Reasons to Consider Buying Additional Equipment
What Lighting to Buy ($50-500)
How to Set Up An Epic Home-Studio
What Microphones to Buy ($50-250)
How to Record Clean Audio
What Phone Gimbals to Buy ($100-300)
How to Operate Phone Gimbals
What Cameras to Buy ($500-2500)
The Basics of Shooting Cameras
Data Management & Workflow
Go From Knowing Nothing About Social Media to Posting Basic, Viral Videos Every Day
What's Inside Our Ultimate
One Day Online Experience?
Morning Session (3 Hours):
Developing YOUR Strategy to Grow Online
The Platforms You Should Be On
and What To Post on Each
Where should I be posting content?
35 Minutes
7 Lessons
5 Summary Guides
Section 1: Understanding Platforms
The 5 Benefits of Posting on Social Media
The 3 Differences Between Short & Long Form Content
Understanding Long-Form Content on YouTube and Facebook
Understanding Short-Form Content on TikTok, Instagram/Facebook Reels, and YouTube Shorts
Integrating Video Content With Existing Social Media Strategies
10 Steps to Decide Where/How to Film Content for Your Business
BONUS: Creators to Follow And Learn From
How Algorithms Work +
Viral Content Reaches Millions
How Do I Get My Content Seen?
45 Minutes
9 Lessons
8 Visual Guides
Section 2: Undestanding Algorithms
What Are Algorithms and Why Social Media Platforms Have Them
Identifying and Building a Loyal Fanbase
The Difference Between Long-Form and Short-Form Algorithms
5 Pros and Cons of Viral Content
Three-Step Checklist to Making Viral Content
5 Pros and Cons of Local Content
Eight Effective Strategies for Local Content
How to Identify Which Trends to Follow
BONUS: Stay up to Date on Algorithm Changes and Trends
Developing Your Unique Content Strategy
How to I Become A Digital Mayor?
90 Minutes
11 Lessons
3 Worksheets/Planners
Section 3: Strategy Planning
You Are The Show: Identifying Your Voice to Conquer Your Niche of One
10 Questions to Identify Your Expertise & Experience (with worksheet)
10 Questions to Identify Your Ideal Follower & What Content They Watch (with worksheet)
Save Time By Scripting Short And Long-Form Content Together
The Simple 3 Step Framework to Scripting Short-Form Content
The Simple 5 Step Framework to Scripting Short-Form Content
50 Short-Form Content Ideas To Use When Brainstorming (with downloadable PDF)
25 Short-Form Content Ideas to Use When Brainstorming (with downloadable PDF)
Creating Your Monthly Content Calendar (with template)
Afternoon Session (4 Hours):
Shooting YOUR Content From Beginning to End
(Optional) Gear You Might Need
Do I Need To Buy Any Gear?
45 Minutes
7 Lessons
5 Summary Guides
Section 4: Additional Gear
Why You Only NEED Your Phone to Start
5 Reasons to Consider Buying Additional Equipment
What Lighting to Buy ($50-500)
How to Set Up An Epic Home-Studio
What Microphones to Buy ($50-250)
How to Record Clean Audio
What Phone Gimbals to Buy ($100-300)
How to Operate Phone Gimbals
What Cameras to Buy ($500-2500)
The Basics of Shooting Cameras
Data Management & Workflow
Shooting Content On Your Phone
How Do I Get My Content Seen?
3 Hours
10 Lessons
3 Guided, Hands-On Exercises
Section 5: Shooting Content
How to Maximize Your Phone's Native Camera App
How to Frame Shots on Your Phone
How to Use Natural Lighting On Your Phone
How to Sound Natural and Confident On Camera
What is A-Roll and How to Film It
What is B-Roll and How to Film It
Exercise: Reacting to News Headlines Using TikTok Green Screen
Exercise: Creating a "3 Tips To _" For Your Industry
Exercise: Creating a "Walk and Talk Storytime" Video
Exercise: Filming a "Day in the Life" Video
BONUS: Filming Event Videos
BONUS: 5 Viral Trends to Film
Basic Edits and Posting Content
How to I Become A Digital Mayor?
60 Minutes
16 Lessons
3 Guided, Hands-On Exercises
Section 6: Editing/Posting
How to Use the Best Free & Super Simple Editing App
How to Add Engaging Subtitles/Captions
Finding Music to Use On Your Videos
How to Import/Select Footage
What to Edit Out and What to Keep In a Video
Exercise: Editing Your "3 Tips" Video
Exercise: Editing Your "Walk and Talk Storytime" Video
Exercise: Editing Your "Day in the Life" Video
Exporting Your Videos
Creating Engaging Captions
Creating Visual Thumbnails
Posting Long-Form Content on YouTube and Facebook
Posting Short-Form Content on YouTube, TikTok, Instagram, and Facebook
How to Engage with Your Followers
Dealing with Hate Online
Social Media Schedulers to Consider Using
We Approach Things A Little Differently than the
"Get a Bagillion Views in 1 Week" Gurus
Our Model for Learning
Education for The
Non-Techie
Not All of Us Grew Up Knowing The Lingo and Latest Tech
We're here to take you from ABSOLUTE ZERO to posting basic videos every day from your phone - even if you just heard what TikTok was yesterday.
Only What You Need to Learn
You Don't Want to Become a Professional Filmmaker
You don't have hours to spend learning and days every month to make content - you just want to film your life as a business owner.
You're Not Going to Go Viral
Going 'Viral' Doesn't Actually Help Your Business Grow
Staying top of mind for your existing network and reaching your ideal customers is better than millions of random views.
We Approach Things A Little Differently than the
"Get a Bagillion Views in 1 Week" Gurus
Our Model for Learning
Education for The Non-Techie
Not All of Us Grew Up Knowing The
Lingo and Latest Tech
We're here to take you from ABSOLUTE ZERO to
posting basic videos every day from your phone
- even if you just heard what TikTok was yesterday.
Only What You Need to Learn
You Don't Want to Become a
Professional Filmmaker
You don't have hours to spend learning and days
every month to make content - you just want
to film your life as a business owner.
You're Not Going to Go Viral
Going 'Viral' Doesn't Actually
Help Your Business Grow
Staying top of mind for your existing network
and reaching your ideal customers is better
than millions of random views.
FAQ
Who is this best for?
If you're a business owner or business professional, you're a great fit. Here's three demographics that do well:
Local business owners - restaurants, construction, HVAC, gyms, clothings, etc.
Professionals/Experts - lawyers, healthcare, real estate agents/investors, financial experts, etc.
Online businesses - coaches, bloggers, wellness, etc.
I literally know NOTHING about social media- is this for me?
Yes!!
Our course is aimed at a little bit of an older demographic of business owners who know they need to be making content but don't have the same technical background as the younger crowds. We'll take you from knowing nothing to creating content.
We're not here to teach your hacks, algorithms, and trends to go mega-viral - we're here to help you get a few thousands followers and reach a few hundreds thousands people.
If you already know how to film on your phone, our morning session alone is 100% worth the price. But if you're already an expert posting content with a medium/large following, our course probably won't help you.
I have NO time to make content - is this going to increase my workload?
Yes and no.
We know that as a business owner you're swamped. We'll teach you how to organically grow your business with only a few hours per month.
Content creation can be your HIGHEST leverage activity as a business owner if you learn it well. Even though we make content creation simple and quick, you are going to actually have to dedicated some time to making content. I promise you, these few hours a month will grow your business more than whatever you have on your calendar.
I don't have any gear? Can I still learn from this event?
All you need is your phone, really!
Though we do have a section on what gear to buy and how to use it, this course is taught only using a phone - no tripod, lights, mics, or fancy gimbals. Whether you have a new phone or an old phone, you're going to be set.
Is this event live or pre-recorded?
Our event is 100% pre-recorded and technically, you could take our course over multiple days.
We chose the one-day format to condense all of your learning. We know your time as a business owner is valuable and an entire day is extremely difficult to find as a business owner. But, we promise you that if you block off one day, you're never going to have to watch another tutorial in your life. We'll take you from nothing to being confident in making content.
Can I get a refund if I don't like it?
Yes! We stand by our products 100%. If you don't like our program for any reason in the 30 days, you can get a full refund - no questions asked, no hidden conditions.
FAQ
Who is this best for?
If you're a business owner or business professional, you're a great fit. Here's three demographics that do well:
Local business owners - restaurants, construction, HVAC, gyms, clothings, etc.
Professionals/Experts - lawyers, healthcare, real estate agents/investors, financial experts, etc.
Online businesses - coaches, bloggers, wellness, etc.
I literally know NOTHING about social media- is this for me?
Yes!!
Our course is aimed at a little bit of an older demographic of business owners who know they need to be making content but don't have the same technical background as the younger crowds. We'll take you from knowing nothing to creating content.
We're not here to teach your hacks, algorithms, and trends to go mega-viral - we're here to help you get a few thousands followers and reach a few hundreds thousands people.
If you already know how to film on your phone, our morning session alone is 100% worth the price. But if you're already an expert posting content with a medium/large following, our course probably won't help you.
I have NO time to make content - is this going to increase my workload?
Yes and no.
We know that as a business owner you're swamped. We'll teach you how to organically grow your business with only a few hours per month.
Content creation can be your HIGHEST leverage activity as a business owner if you learn it well. Even though we make content creation simple and quick, you are going to actually have to dedicated some time to making content. I promise you, these few hours a month will grow your business more than whatever you have on your calendar.
I don't have any gear? Can I still learn from this event?
All you need is your phone, really!
Though we do have a section on what gear to buy and how to use it, this course is taught only using a phone - no tripod, lights, mics, or fancy gimbals. Whether you have a new phone or an old phone, you're going to be set.
Is this event live or pre-recorded?
Our event is 100% pre-recorded and technically, you could take our course over multiple days.
We chose the one-day format to condense all of your learning. We know your time as a business owner is valuable and an entire day is extremely difficult to find as a business owner. But, we promise you that if you block off one day, you're never going to have to watch another tutorial in your life. We'll take you from nothing to being confident in making content.
Can I get a refund if I don't like it?
Yes! We stand by our products 100%. If you don't like our program for any reason in the 30 days, you can get a full refund - no questions asked, no hidden conditions.
Who's Teaching This Thing?
Cade Hanson
Cade has gotten millions of views for his clients with his Blue Echo Digital and provides world-class education to business owners wanting to make content themselves. You'll find something valuable whether you have a social media account or you already run a successful following.
Who's Teaching This Thing?
Cade Hanson
Cade has gotten millions of views for his clients with his Blue Echo Digital and provides world-class education to business owners wanting to make content themselves. You'll find something valuable whether you have a social media account or you already run a successful following.
Email: Hello@BlueEchoDigital.com
Call 763-337-2294